British Horse Feeds is announcing a new business direction for
the company which will result in a focus on their flagship fibre
feeds - Speedi-Beet and Fibre-Beet.
The range of mixes and cubes will now gradually be withdrawn
from the market but will still be available under the Majestic
brand. The decision was made after market research favoured the two
popular fibre feeds.
Said Will I'Anson of British Horse Feeds: "As the market
changes, businesses' need to adapt to meet consumer demand and as
Speedi-Beet and Fibre-Beet are by far our most popular feeds it was
decided to focus all of our efforts on them."
A Super Fibre conditioning feed, Fibre-Beet is a formulated
blend containing all the benefits of the original Speedi-Beet
product with added high quality Alfalfa for optimum condition, and
to provide quality protein for muscle tone and function.
Speedi-Beet is a highly nutritious sugar beet pulp feed which is
unmolassed, 95% sugar free and provides an excellent source of
digestible fibre. Due to its unique manufacturing process
Speedi-Beet can be soaked and ready to use in 10 minutes.
Both feeds are approved by The Laminitis Trust and are available
in easy to handle 20kg bags.
1) Why are British Horse Feeds ceasing to manufacture their
range of cubes and mixes?
The importance of fibre feeds for horses and ponies has grown in
recent years. Because of this the interest and focus on Speedi-Beet
and Fibre-Beet has increased and these products have become more
important within the portfolio of feeds we produce. The decision
has been taken to listen to the marketplace and to focus on our
fibre feeds, Speedi-Beet and Fibre-Beet.
2) Can I still get hold of any of the products in the cubes and
The mixes and cubes will not be manufactured under the British
Horse Feeds brand from1 October and so will be less easily
available from that date. We are transferring these products into
our Majestic brand from that date, however.
3) Which products will be available in the Majestic brand?
Cool 'n' Calm Mix and Cubes will be replaced by our existing
Majestic Mix and Cubes, Veteran Care Mix will become Majestic
Veteran Care Mix, Ultimate Performance Mix will become Majestic
Ultimate Performance Mix and Horse and Pony Mix and Cubes will
become Majestic Horse and Pony Conditioning Mix and Cubes.
4) How do I get hold of these products?
Your local merchant should be able to get hold of this range
through his wholesaler. If you need help in finding a stockist,
feel free to give us a call on 01765 680300.
5) Does British Horse Feeds have plans to manufacture any other
horse feeds in the future?
Manufacturing quality feed is what we are good at and we plan to
grow our business and strengthen our market share going forward. We
are keen to manufacture horse feed for other companies as well as
grow sales of Speedi-Beet and Fibre-Beet in the future.
6) Will any of these changes affect the availability of
Speedi-Beet and Fibre-Beet?
Absolutely not. In fact to the contrary our focus will be on
growing availability both in the UK and overseas.